Did you know that 95% of Canadians are currently active on at least one social media platform? Who would have guessed five years ago that social media would become the focal center of so many of our lives?
When it comes to establishing an online presence, social media has become an essential component, and marketing strategies are incomplete without it. However, given the continuously shifting algorithms and trends, figuring out how to utilize these platforms to your benefit can be difficult at times.
What do you do first when you have discomfort in a body part? Look it up on the internet to see what it could be. When you're looking for a doctor, what do you do? Look up the best doctors in your area on the internet. What should you do if you wish to learn about a medicine's adverse effects? Look it up on the internet.
So, what should you do if you want to reach a larger audience and become more well-known? Establish your presence on the internet.
In other words, having a social media strategy for healthcare is not just an option but a need now. With the appropriate strategy, social media may help you create trust among your patients, build awareness of who you are and spread valuable information that helps patients.
Luckily, Social Arrow has created a list of tips and tricks that you can apply in your approach to up your marketing game.
Since it is the people in your community who will come to your clinic the most, it is important to become involved in their lives in order to gain their trust - use your social media platform to promote local events, discuss local issues, and recognize community members' achievements, among other things.
How do you keep people coming back to your page? By delivering content that piques their curiosity. This leaves them wanting to know more.
Here is a list of content ideas you can use in your next post -
Tell your followers how grateful you are for the doctors and professionals who work for you. If you want to develop a trusted relationship with your followers, praising your employees publicly will help you achieve that objective.
Encourage your followers and potential customers to respond to your posts with feedback, questions, suggestions, or comments. Reply to the comments or questions as soon as possible; communicating with them on a regular basis tells them that you care about them and enhances your reputation.
Posting motivating and inspiring stories of those who have overcome adversity in life can aid someone who is looking for someone to motivate them to achieve better in life. Such posts can also mentally stimulate your followers.
Cover exciting and engaging content such as recent health discoveries, new treatments, global affairs and interesting articles to tempt your followers to visit your feed more and learn more.
It's important to remember that while you want to develop a social media presence, you don't want to overwhelm your audience by posting too much.
A good quantity would be 4-7 times each week, or around one post per day. This way, you won't be spamming your followers' accounts with posts, yet you'll still get the exposure and recognition you deserve.
If you start publishing material at midnight, there's a good possibility it won't get the proper attention because most people are sleeping and don't check their feeds. Similarly, publishing in the afternoon on a weekday will have little impact because most people are at work or in school.
On weekdays, the best time to post is in the morning to mid-afternoon and late evenings, whereas on weekends, the best time to publish is in the early afternoon.
Influencers are people who have a huge social media following and can effectively get your products and services in front of their target audience.
The benefit of influencer marketing is that the audience is already in place; all you have to do now is form a collaboration in which they promote your services while you provide them with some benefits in return.
Partner with a local influencer to market your services by reaching out to them on social media and wait for the magic to unfold.
Storytelling is the way to go if you want to stimulate your audience's curiosity.
Telling personal stories to your audience can help you tap into their emotions more deeply, increasing their level of engagement. People will link your company to your story and never be able to forget you.
What more can you do to make your followers feel more connected to you? Engage in real-time conversation with them.
Answering questions in the comments section or via messages is wonderful, but going live on Instagram or Facebook and answering queries establishes your genuineness and builds trust among your followers.
Need some inspiration for what to share with your social media followers? Get access to 800+ branded social media posts for physical therapy practices that can be scheduled on your social pages in a matter of minutes.