QR Code Marketing
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An interesting concept called QR Code Marketing, developed in Japan and brought to North America in 2007, looks to be picking up in popularity.
QR Codes are images encoded with information, somewhat like a barcode, they can be decoded by snapping a picture with mobile devices equipped with a QR Code Reader. The Q.R. stands for Quick Response, and named as such by the creator, who worked for DensoWave, a subsidiary of TOYOTA.
The theory was to have a matrix code that would could be decoded at very high speeds - originally to be used on car parts.
Developed in 1994, QR code has been in use for many years on the Japanese market with highly successful results. Mobile QR Readers are now a standard app of Japanese cameraphones.


SocialMind





